PICS ON
WHEELS
ADS IN MOTION
WHO WE ARE
SISTER COMPANY OF PIL
POW is a digital marketing concept that advertises on vehicles in both stationary and motion states. It broadcasts to a wide audience that is present around the vehicle (in a stationary state) as well as those the vehicle passes (in a state of motion), and informs the consumer of various businesses (in and outside the area it is present in) as well as their product/service offering.
LEVEL 1 BBBEE CONTRIBUTOR
WHAT WE DO
ADS IN MOTION
Picture yourself at a robot, stuck in traffic, at a shopping centre, queuing in line at an event, at a petrol station or just driving to your destination. A POW vehicle stops next to you or passes you by. In that short space of time various digitally appealing ads would have looped through, capturing your attention and leaving those digital images ingrained in your mind.
POW vehicles are unique, eye catching and appealing. They are therefore guaranteed to catch people’s attention!
“Good advertising does not just circulate information.
It
penetrates the public mind with desires and belief.”
- WILLIAM BERNBACH
21-hour battery cycle
Tempered glass provides anti-scratch, anti-collision effect & anti-glare coating.
Green Technology product that is environmentally friendly.
Two 55" Screens built-in the sides of the tuk-tuk
One 43" Screen built-in the back of the tuk-tuk
The 3 screens are weatherproof to ensure advertising in any weather
Plays motion & static advertisements.
OUR MISSION
POW offers its customers an innovative tool in planning and implementing a successful marketing campaign, which is guaranteed to increase visibility and sales.
Our large ultra – high definition screens catch people’s attention and immediately drive home the tailored message to the target audience.
WHAT DOES POW MEAN FOR YOUR BUSINESS?
MOBILE AND EFFECTIVE
- POW can get your message to locations where stationary billboards may not be available as we will be positioned in traffic at eye level allowing for your message to be seen and recalled.
- Mobile digital billboards carry an advertising recall rate of over 90% and generate 2.5 times more attention than conventional static billboards and street pole ads.
- With your advertising being “on the move”, the visibility and exposure of your business will increase twofold from standard conventional advertising methods resulting in improved growth prospects for your business.
- POW is an inexpensive solution for advertising when compared to other advertising mediums and is one of the most efficient ways to present the idea of your brand, service, and/or product within budget.
- A digital mobile advertising campaign can give you the reach and boost that no other marketing medium can.
FLEXIBLE
POW allows clients to control their advertisement content as per their desire with flexibility to edit/expand the content and duration of the advertisement in real time. We will also have the ability to display ‘Live Feeds’ from/to large events via Bluetooth.
Due to our mobile advertising concept, we can target specific routes/events, and can therefore approach the market that your business is targeting e.g. people attending concerts, shopping malls, product/programme launches, recruitment campaigns, special promotions, branding, experiential marketing, product sampling or branding, etc.
- You have the option to take-up multiple ads that run on a single or multiple vehicles and routes, based on e.g. a specific time of day and/or targeting monthly specials, etc.
OUR SERVICE TO YOU
Each vehicle is equipped with a custom ultra-high definition led screen suitable for outdoor use on either side, as well as the back that are capable of displaying ads in image and/or video form.
Artwork can be supplied with required specifications or we can provide professional services for compilation at competitive rates.
POW vehicles will target key urban routes and places e.g. Sandton CBD travelling through high traffic roads and intersections, business parks and shopping centers.
POW may also be used for multiple advertising campaigns and events, or can be exclusively hired out for private/specific advertising. Our times can be customised to suit your needs e.g. for campaigns, etc. can be arranged (depending on extent of use required as well as vehicle availability).
TECHNICAL INFO
AND STRATEGY
Based on visibility, size and cost efficiency calculations, it was decided that tuk-tuks would be the ideal vehicles to use for this purpose.
Each vehicle will be equipped with a 55inch high definition screen on each side and a 43inch high definition screen on the back, which are suitable for outdoor use and capable of displaying ads in image and/or video form.
Artwork can be supplied with required specifications or we can provide professional services for compilation at competitive rates.
POW vehicles will target key urban routes and places e.g. Sandton CBD travelling through high traffic roads and intersections, business parks and shopping centres.
POW may be used for multiple advertising campaigns and events, or can be exclusively hired out for private/specific advertising.